The Unsigned Hype column of The Source has been the single most important launching pad for unsigned artists for the past two decades.  Some of the game’s biggest icons and most storied rappers–Notorious B.I.G., Common, Eminem, DMX, Mobb Deep–were all featured in the Unsigned Hype column before they had so much as released an album.  Lately, young stars such as Macklemore, Joey Bada$$, Vic Mensa and much more have all been featured in the storied column, which continues to set the tone for breakout artists nationwide.  

The Unsigned Hype Competition will give one lucky winner the opportunity to join a storied lineage of rappers, artists and creators, and perform live on stage at The SOURCE360 Concert at The Cushman & Wakefield Theater at The Barclays Center on the night of September 20.  Much is at stake, so if you’re joining this competition and you’re reading this, pull your boot straps up! It’ll be intense, but fun!